Throughout CLU athletics marketing there is no sign of the Kingsmen and Regal logos.
In their place, you can find the letters C-L-U in an interlocking font.
Many students have thought that perhaps we are getting a new mascot, one that is unisex.
Christie Harper, assistant vice president of University Marketing, said that this rumor is not true.
โKingsman and Regal are still the team name and mascot,โ said Harper. โJust the athletics logo is changing to a gender-neutral logo.โ
According to Harper, this new logo is still being developed.
โWeโre going to be doing some focus groups in the spring,โ said Harper.ย โThese focus groups will help California Lutheran Universityโs marketing team design what will be a more recognizable logo to the outside community. Sometime probably in the next six months we will have a logo to present to the Board of Regents,โ said Harper.
Amelia Daniels, a student at CLU, said that perhaps the university should consider switching to one mascot, rather than just changing the logo.
โI think there should probably be one mascot.ย When you look at other schools, they only have one mascot,โ said Daniels.ย โItโs better to have one so that the school is more united.โ
According to Daniels, explaining to other people that there are two mascots is too complicated.
โThey ask, โwhy are there two?โ and then you have to say โwell the Kingsmen is only for boys and the girls needed one, too, so they added in the Regals,โ said Daniels.
The marketing department is also working on other changes to the branding of the university.ย These changes move towards the goal of creating a โstronger identity for Cal Lutheran,โ said Harper.
According to Harper, the university marketing officeโs goal is to rebrand the university to be โCal Lutheranโ or โCal Luโ and stray away from the usage of โCLU.โ
Harper said that being branded as CLU makes the university less recognizable than its competitors.
โWhen Iโm in the community and I say โI work at CLU,โ people say, โwhat is that?โโ said Harper.
Many students have thought that a change in the university email system was to do with university branding.
โIโve noticed that I will send an email to someone using โclunet.eduโ and theyโll come to me and say โI never got that email from you,โ said Daniels.
Julius Bianchi, associate provost -information services, said that any problems with the clunet.edu domain are not intentional and do not have to do with university marketing or branding.
โWe have no plans to relinquish that domain,โ said Bianchi.
According to Bianchi and Harper, there has been a push by marketing to use โcallutheran.eduโ rather than โclunet.eduโ since 2006.
โAll business cards, printed literature, and directories say โcallutheran.edu,โ said Bianchi.
Kaitlyn Guilbeaux
Staff Writer
Published Oct. 31, 2012