The Los Angeles Dodgers, the Boston Celtics and the New York Giants are all popular sports teams we hear about on a regular basis; but can you think of the name of a professional womenโs softball, basketball or soccer team off the top of your head? Probably not, and this is because womenโs sports lack the coverage menโs sports receive daily in the media.
โIf you love sports, but youโve limited yourself to just menโs sports for whatever reason, youโre missing out on a lot,โ said reporter Jessica Luther in a Huffington Post article.
This could not be truer. Womenโs college and professional sports teams are equally deserving of a community and fan base.
Itโs possible people arenโt as interested in womenโs sports because there are less women working in the sports media outlets than men, and the men who dominate these outlets do not cover womenโs sports enough.
The sports industry is male-dominated. According to the Boston Globe, 66 percent of coaches, umpires and other sports workers are male. The sports reporter in the newsroom is usually male, the sports commentator is usually male, the sports journalists are predominantly male and even the referees on the field are usually male. Why would an industry that is male alter its style for a community that is female?
In order for there to be a change in the media coverage of womenโs sports, there needs to be a change in the media outlets that are covering them. Female athletes are just as skilled as men, and female sports commentators can be just as insightful in conversations on athletes and game coverage.
โIt does help that there are now some sites dedicated to womenโs sports, like The Equalizer, High Post Hoops, The Victory Press and, of course,ย espnW.ย Social media also gives people the ability to build networks that allow them to follow certain reporters and have conversations with other fans,โ Luther said.
Maybe the media doesnโt cover womenโs sports as much because the perceived lack of interest in watching women play compared with men means less money for the advertisers and companies televising the games. Each Super Bowl broadcast generates about $250 million through advertising, according to the How Stuff Works website.
Some people will simply claim that they are not interested in watching womenโs sports at all. This is especially sad for the womenโs sports teams that are way more successful than the menโs teams.
The United States womenโs soccer team has won three world cups, while the menโs team has never won a world cup and did not even make it to compete in the World Cup held in Russia summer 2018. Even though the womenโs team is three times better than the menโs team, as of 2016, the women get paid 40 percent of what the men do, Luther said.
Along with the U.S. womenโs soccer team, another successful womenโs team is our very own Regals volleyball team at California Lutheran University. The womenโs volleyball team has won five NCAA Regional Championships and thirteen SCIAC Championships.
โAs an athlete at a small school, we try to be there to support all other athletes on campus, but everyone understands the tough schedules and other priorities, so it can be tough to get a big turnout,โ said Cal Lutheran junior outside hitter Daniella Villano.
Villano said her favorite part about playing on the volleyball team is โthe social aspect about it. I love being able to talk to others about the games and it’s really awesome when we get a lot of students to come support and make the gym loud!โ
The worst argument someone can make is that no matter how talented women athletes are, men will always be the best.
Sarah Spain is a successful espnW columnist, ESPN radio host and SportsCenter reporter.
โPeople always say, โWe watch menโs sports because theyโre the best at what they do and women arenโt the best.โ Well, neither are little leaguers. So that argument really doesnโt work,โ Spain said in an article for The Nation.
So what’s the difference? The sports are the same, the rules are the same, the skills and strength are the same. Even the uniforms are almost the same. Itโs not fair that womenโs sports are not as popular. I hope the coverage of womenโs sports can and will be as popular as menโs in the near future.
Luisa Virgen
Reporter